No surprise then that U.S. pet owners are willing to spend big on products that promise to save them time, according to market research publisher Packaged Facts in the report Durable Dog and Cat Petcare Products in the U.S. Products designed to make petcare more efficient are all the rage, the ultimate being those able to lift the petcare burden altogether. From self-cleaning litter boxes to automated feeders and waterers to smart collars with Bluetooth monitoring capabilities, today's petcare products are increasingly expected to also provide a service. In proprietary surveys of U.S. pet owners conducted by Packaged Facts, "product will save time/make my life easier" is a top purchase motivator for automated products including litter boxes, feeders, waterers, toys, training devices, pet doors, and many other categories. At least much as the needs of the pet, the needs of pet owners are shaping petcare marketing and R&D. The same can be said for pet owners' desires. Pretty much across the board of durable petcare categoriesand especially for those intersecting with fashion or home decorpet owners confess to factoring in purchase motivators including "prestige/fashion appeal" and "appearance/style." In other words, in today's market, the emotional needs and aspirations of pet owners are at least as important as that other ubiquitous purchase motivator," my pet will love it." As with everything else, when it comes to the pet products they buy, Americans want it allhigh quality and good price, form and function, and goods that please pet and person. Homing in on product innovation and consumer preferences, Durable Dog and Cat Petcare Products in the U.S. examines all of these trends, breaking out this $3.7 billion market into seven categories: Toys, including cat scratchers and play furniture, where products are adopting human forms, interactive/training toys, self-entertaining toys, revamped plushes, natural/eco-friendly options, and high-tech features. Beds, where durability, ease of cleaning, and comfort combine with trends including innovative designs (think raised edges and tenting), temperature control, portability/travel, fashion/humanization, and natural/eco-friendly. Carriers, crates, and housing, a category in which travel friendliness cannot be overestimated, along with fashion and style, with many pet owners seeking out items that serve as a fashion accessory and/or complete their home decor.
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